The Value of a Great Pitch

During the event of the 4th entrepreneurship forum at Universidad Autónoma de Chihuahua, René Pons, CEO and Creative Director of Xpectare Interactive Media gave a lecture called “The Value of a Good Pitch”.

He discussed that when selling a product or service, no matter how good it actually is, the buyer has to be convinced by the seller to buy his products.

“Everytime that we are meeting with a client, we need to talk with simple words, and we need to consider the following elements for a great pitch: First, we need to find a problem, for example, your problem is that you don’t have where to sit your friends, and luckily I sell chairs. Second, we find you a solution. I tell you that chairs are a great option to sit people. And third, your team, you need specialists so you can assure good quality and comfort.”

Also, he shared some examples of the brand ACME that brought good memories to the audience.

Reporter: Luisa Luévano
Translation: Lo